Mychelle Blake runs Firelink Digital Marketing which focuses on small to medium businesses and non-profits, with a special niche for pet care professionals. She provides a full range of online business services include website design, copywriting, SEO, Google analytics, and web accessibility audits. She also has a specialty in helping individuals develop online course platforms, whether it’s on their own website or using pre-configured learning management systems. She has studied web design and internet technology at the University of Nevada Las Vegas and was one of the very first students of the Las Vegas campus of the Iron Yard Front End Engineering program. Mychelle’s professional background includes over 20 years working in administration, development and marketing/communications positions in the non-profit world. She has a Masters in Social Welfare with a concentration on Community Administration, Planning and Programs through the University of California Los Angeles. She currently serves on the board of directors of SiouxperCon, a 501c3 charity in Sioux Falls, South Dakota and is the Marketing Committee Chair for The Spencer Group, a 501c3 charity that serves dog foster homes in the Midwest..

Mychelle Blake, MSW, CDBC has a long history working as both staff and a volunteer for various shelters and rescues. She had her own dog and cat behavior consulting business where she taught group and individual obedience and worked in clients’ homes to help resolve behavior issues. She also ran programs at shelters to train dogs to help them become more adoptable. She is a Certified Dog Behavior Consultant through the International Association of Animal Behavior Consultants. She is a Canine Good Citizen Evaluator for the American Kennel Club. She has been a regular writer for several websites on dog and cat behavior and training and small animal and reptile care. She also served for many years as editor for both the IAABC and the APDT journals. She also previously worked as the Web News Content Editor and Web/Social Media Coordinator for the United States Dog Agility Association. She served as the Technical Course Manager for IAABC’s online education program and was the website designer for their award-winning journal. Mychelle lives with her dogs Kaylee, a Sharpei/pit bull mix and Jack, an American Staffordshire Terrier, her bearded dragon Haku, and several aquatic creatures in Sioux Falls, SD.