How to Run a Dog Business: Putting Your Career Where Your Heart Is

New Pups: Getting Started – $30.00

Is a career as a dog pro right for you? How do you get started? We’ll look at the financial, personality, and lifestyle aspects of of owning your own professional dog service business, and show you a few paths you can take to get there. Along the way we’ll answer questions such as “How much money can I make?” “What is it really like to be a dog trainer, walking, sitter, or daycare owner?” “What is legally required to be a dog pro?” “How do I get the training I need?” You’ll take away tips for getting started on the right paw and checklists to guide you as you move forward.

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Going Full Time – $30.00

IAABC CEUs: .5

Still stuck in a cubicle during the day, left to squeeze your training into the evenings and weekends? Learn strategies for creating and surviving a transition plan to reach your dream of working with dogs full time.

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Legalities & Liabilities – $30.00

IAABC CEUs: .5

From business licences to limited liability company filing, from domain names to service marks, insurance to tax issues—here are the nuts and bolts behind owning a business. Learn what you need to know to own a legal business and protect your liability—and let us lower your anxiety in the bargain.

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Marketing: The Message – $30.00

IAABC CEUs: .5

Discover the keys behind developing a marketing message that gives clients a reason to choose you over all their other choices.

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Marketing: The Plan – $30.00

IAABC CEUs: .5

You’ve got your message, now how do you get it out there? Let’s get that phone ringing with a creative plan based on your unique strengths and needs.

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Keep ’em Coming Back – $30.00

IAABC CEUs: .5

Tips for building strong referrals and repeat business. Everyone talks about wanting word of mouth—how do you build it?

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To Package or Not To Package – $30.00

IAABC CEUs: .5

Learn or rethink how to define and package your services for maximum client appeal, top revenue, and your own enjoyment and quality of life.

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Money Matters: Rates, Policies, and Sales – $30.00

IAABC CEUs: .5

How to set and adjust rates and set client policies that will benefit your bottom line and your life as a dog pro. Does hearing the question “How much do you charge?” send your pulse racing? Get tips on how to effectively discuss rates and money with clients without the discomfort.

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Old Dogs: Expanding Your Business – $30.00

IAABC CEUs: .5

Reaching a point where you can’t do it all yourself? Dreaming of the next step? Learn about the options for and implications of expanding your existing business, including hiring employees vs independent contractors (and a couple other options). And get some tips on increasing your efficiency and productivity, too.

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Feeling the Burn: Avoiding Professional Burnout – $30.00

IAABC CEUs: .5

Tips to keep yourself in the game for the long haul—and increase your bottom line at the same time.

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Veronica Boutelle

Veronica Boutelle, M.A., began her professional life as an educator before switching careers to dog training.  As the SF/SPCA’s Director of Behavior and Training, she drew from her background as a teacher educator and curriculum developer, her training experience, and her experience in business to support a staff of trainers, academy students, and interns in their quests for skills development, program design, and professional growth.  In so doing she found that her love was working with and supporting people who work with dogs.

Returning to the private sector, Veronica recognized the need for an organization that would support dog professionals working in the field. The result is dogTEC.

Refund Policy: The course fee will be refunded, in its entirety, so long as the enrollee requests a refund in writing no later than the 14th day after the course is purchased. Alternatively, the enrollee may request an exchange or credit toward a different course, instead of a refund.