The Closer

CPDT-KA CEUs:  1.5

— Tired of spending half an hour on the phone and not getting the client?
— Frustrated with initial consults that don’t turn into additional training time?
— Wish clients would purchase the number of training hours they really need to reach their goals?
— Or does your stomach turn every time someone asks what you charge or when it’s time to sell your services?

Then this course is for you!

Many factors influence conversion rates—the number of phone calls that turn into initial consults and the number of consults that result in ongoing clients. We look at each of these and discuss small changes you can make to increase your sales confidence and effectiveness. We also walk through step-by-step sales strategies for the phone and initial consult.

No matter your previous track record or level of discomfort, you too can learn to become a closer. And doing so not only means a better bottom line for you—it means the opportunity to help more dogs and their people.



Veronica Boutelle, M.A.

Veronica Boutelle began her professional life as an educator before switching careers to dog training.  As the SF/SPCA’s Director of Behavior and Training, she drew from her background as a teacher educator and curriculum developer, her training experience, and her experience in business to support a staff of trainers, academy students, and interns in their quests for skills development, program design, and professional growth.  In so doing she found that her love was working with and supporting people who work with dogs.

Returning to the private sector, Veronica recognized the need for an organization that would support dog professionals working in the field. The result is dogTEC.

Refund Policy: The course fee will be refunded, in its entirety, so long as the enrollee requests a refund in writing no later than the 14th day after the course is purchased. Alternatively, the enrollee may request an exchange or credit toward a different course, instead of a refund.