Puppy Business: Creating and Selling the Best Puppy Classes


This two part telecourse aims to set you up with the best—and most successful—puppy classes in town.

How do you get people to choose your puppy class? How do you keep them coming until the end? How do you get them to sign up for the next class, and tell their friends to do the same? We answer these questions by looking at best business and curriculum practices, and the relationship between the two.

Learn inexpensive, practical business practices that:

  • Raise your visibility and create interest in your classes
  • Increase your puppy revenue
  • Help you avoid common mistakes and pitfalls

Explore creative curriculum approaches that allow you to:

  • Add puppies at any time, no matter what “week” class is in
  • Generate results that spill into students’ life outside the classroom

Teach effectively to varied levels—human and canine



Veronica Boutelle, M.A.

Veronica Boutelle began her professional life as an educator before switching careers to dog training.  As the SF/SPCA’s Director of Behavior and Training, she drew from her background as a teacher educator and curriculum developer, her training experience, and her experience in business to support a staff of trainers, academy students, and interns in their quests for skills development, program design, and professional growth.  In so doing she found that her love was working with and supporting people who work with dogs.

Returning to the private sector, Veronica recognized the need for an organization that would support dog professionals working in the field. The result is dogTEC.



Refund Policy: The course fee will be refunded, in its entirety, so long as the enrollee requests a refund in writing no later than the 14th day after the course is purchased. Alternatively, the enrollee may request an exchange or credit toward a different course, instead of a refund.