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I had a pleasant surprise the other day. I received a package, but I wasn’t sure what it was. It’s always fun to get surprises. As I opened the package and discovered more layers to be opened, it made me think of a course I’m teaching called Basics of Business: Make Your Business the Best It Can Be.  The last two weeks we’ve been discussing differentiation – how professional dog trainers can distinguish themselves from their competition.

Well, I had to laugh as I opened this package. As it turns out it was something I had ordered from Dior (a lipstick I can’t find in the stores anymore, but can still order). But I would never have known based on the packaging. Dior knows how to appeal to its target market and differentiate! Here’s what I found as I unwrapped my new lipstick.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Say what you will about overkill, but you know, when you order Dior, you're getting an experience – not just a product! That's differentiation.

If you'd like to take your business to the next level, check out Basics of Business: Make Your Business the Best It Can BeIt will run again, starting in October.

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Dec
28

My Twelve Dogs of Christmas

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On the first day of Christmas
My clients sent to me
Jimmy Joe, Lord of the Manor

On the second day of Christmas
My clients sent to me
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the third day of Christmas
My clients sent to me
Gretchen, who’s shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the fourth day of Christmas
My clients sent to me
Jackson the guarder
Gretchen, who’s shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the fifth day of Christmas
My clients sent to me
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the sixth day of Christmas
My clients sent to me
Arlo the Grinch
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the seventh day of Christmas
My clients sent to me|
Annabelle for loving
Arlo the Grinch
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the eighth day of Christmas
My clients sent to me
Jake who’s big and golden
Annabelle for loving
Arlo the Grinch
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the ninth day of Christmas
My clients sent to me
Kenny for to play with
Jake who’s big and golden
Annabelle for loving
Arlo the Grinch
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the tenth day of Christmas
My clients sent to me
Grace with the sloe eyes
Kenny for to play with
Jake who’s big and golden
Annabelle for loving
Arlo the Grinch
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the eleventh day of Christmas
My clients sent to me
Sky who loves to linger
Grace with the sloe eyes
Kenny for to play with
Jake who’s big and golden
Annabelle for loving
Arlo the Grinch
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the twelfth day of Christmas
My clients sent to me
Zeppelin , so happy
Sky who loves to linger
Grace with the sloe eyes
Kenny for to play with
Jake who’s big and golden
Annabelle for loving
Arlo the Grinch
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

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Oct
21

Paula Sunday won today’s drawing!

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Congratulations to Paula Sunday who won today’s drawing! She won the “Terrible Teens – Canine Adolescence” DVD by Trish King, worth $60.00. And many thanks to Trish for donating the DVD – thanks, Trish!

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Today’s drawing winner is Teri Monget-Garza. She’s won Ray Coppinger’s DVD “Mexico City Dump Dogs.” This is a fascinating DVD, so congratulations, Teri!

If you haven’t enrolled for the drawings, just go to www.raisingcanine.com/grand-opening/ and get yourself enrolled. There are lots of prizes still to be had!

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I was so happy to get this up, and so pleased with my new look, that I really wanted to do something special. I was mulling it over, wishing I was a storefront instead of an Internet-based business, when I thought “Why can’t I have a grand opening? There’s no rule that says grand openings are only for physical stores.” So I took that thought and ran with it. The advantage of a website grand opening is that it doesn’t have to be just one day – it can be all month long!

And so it will be; Raising Canine’s Website Grand Opening will take place throughout the month of October. There are all kinds of things going on this month – here are just a few of the highlights:

  • Free telecourses
  • Great prizes
  • A remote group hypnosis session

We have four Grand prizes up to $1500 in value, and we also have a bunch of first prize DVDs and books which will be given away throughout the month. Everybody who enters will win something. Below is a list of the telecourses that will be going on this month, so check them out. Here’s the link to the Grand Opening page on my website so you can enroll in the drawing, if you want. While you’re there, please take the time to fill out the survey. Thanks for participating!

 

 

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