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I had a pleasant surprise the other day. I received a package, but I wasn’t sure what it was. It’s always fun to get surprises. As I opened the package and discovered more layers to be opened, it made me think of a course I’m teaching called Basics of Business: Make Your Business the Best It Can Be.  The last two weeks we’ve been discussing differentiation – how professional dog trainers can distinguish themselves from their competition.

Well, I had to laugh as I opened this package. As it turns out it was something I had ordered from Dior (a lipstick I can’t find in the stores anymore, but can still order). But I would never have known based on the packaging. Dior knows how to appeal to its target market and differentiate! Here’s what I found as I unwrapped my new lipstick.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Say what you will about overkill, but you know, when you order Dior, you're getting an experience – not just a product! That's differentiation.

If you'd like to take your business to the next level, check out Basics of Business: Make Your Business the Best It Can BeIt will run again, starting in October.

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May
16

Wash ‘n Zip Pet Bed Review

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I was given a free sample of the Wash ‘n Zip Pet Bed (lucky me!) so that I could test it and blog about my experience. So . . . here we go!

The Wash ‘n Zip is essentially a pad that is folded in half (smaller beds are folded twice) and then zipped around the edges. When you’re ready to wash it, you unzip it and throw it in the washing machine! When it’s washed and dried, you zip it back up and have a nice, cushy pad. The Wash ‘n Zip can also be left unzipped to create a larger, padded blanket. Or, just zip one side and you have a sleeping bag! For more advantages of the Wash ‘n Zip, click here.

As a Certified professional dog trainer, I always have a lot of dogs in my house so I’m a very good person to test out the Wash ‘n Zip! It seems like a good bed; the dogs don’t seem to prefer any particular pillow over the Wash ‘n Zip, but neither do they prefer the Wash ‘n Zip over other beds. I think it just depends on where a bed is located. All the dogs used the Wash ‘n Zip at one time or another – so the dogs appear to like it. I have a size “Large,” which is about perfect for my Springer Spaniel; a dog much bigger than that would need an “Extra Large,” and they probably will want to make an “Extra Extra Large” for the giant breeds (alternatively, it can be left unzipped, but then you lose some padding).

I let it sit around for a couple weeks; I had a lot of dogs in the house so the Wash ‘n Zip got a fair amount of use. I then washed it – I  unzipped it, threw it in the washing machine and then the dryer, and when it was done I zipped it back up and it worked like a dream! Now, I have only washed it once, so I don’t have a good feel for how it will stand up over time, but it is a heavy-duty zipper (better than what’s on most pet beds) so I imagine it should be fine.

In conclusion, I must say that I think it’s worthwhile; it’s compact, it’s comfortable, and it’s easy to clean.   It’s also perfect if you want to keep a bed in your car to visit or if you’re traveling. Ultimately, the dogs like it and it worked as advertised, so I think that this is a good product to look into.

Before I end, I also want to give one last tip for those who don’t already know this. Before I wash pet beds, I put them in the dryer with a dryer sheet which gets a lot of the hair off; then I put it in the washer. This saves a lot of wear and tear on your washing machine!

Categories : Pet Products
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Apr
26

The Midnight Walkers

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Here's a beautiful blog by one of our Far Beyond trainers, Michael Baugh. If you have a reactive, fearful, or aggressive dog, or know someone who does, you should definitely read this post. http://www.farbeyonddogtraining.com/the-midnight-walkers/

Dec
28

My Twelve Dogs of Christmas

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On the first day of Christmas
My clients sent to me
Jimmy Joe, Lord of the Manor

On the second day of Christmas
My clients sent to me
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the third day of Christmas
My clients sent to me
Gretchen, who’s shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the fourth day of Christmas
My clients sent to me
Jackson the guarder
Gretchen, who’s shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the fifth day of Christmas
My clients sent to me
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the sixth day of Christmas
My clients sent to me
Arlo the Grinch
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the seventh day of Christmas
My clients sent to me|
Annabelle for loving
Arlo the Grinch
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the eighth day of Christmas
My clients sent to me
Jake who’s big and golden
Annabelle for loving
Arlo the Grinch
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the ninth day of Christmas
My clients sent to me
Kenny for to play with
Jake who’s big and golden
Annabelle for loving
Arlo the Grinch
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the tenth day of Christmas
My clients sent to me
Grace with the sloe eyes
Kenny for to play with
Jake who’s big and golden
Annabelle for loving
Arlo the Grinch
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the eleventh day of Christmas
My clients sent to me
Sky who loves to linger
Grace with the sloe eyes
Kenny for to play with
Jake who’s big and golden
Annabelle for loving
Arlo the Grinch
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

On the twelfth day of Christmas
My clients sent to me
Zeppelin , so happy
Sky who loves to linger
Grace with the sloe eyes
Kenny for to play with
Jake who’s big and golden
Annabelle for loving
Arlo the Grinch
Betti  the  meanderer
Jackson the guarder
Gretchen, who is shy
Copper my sweet boy
And Jimmy Joe, Lord of the Manor

Categories : Uncategorized
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Wednesday, July 18, 2012
11:00am-12:30pm Central Time
CCPDT CEUs: pending
IAABC CEUs: 1.5
$30.00

Savor the satisfaction of helping a client with a really difficult challenge! Just because a dog is deaf and/or blind doesn’t mean his brain doesn’t work. These dogs are just as intelligent as “Joe Normal” dogs, and training them just means using some critical thinking to be a creative problem solver. Learn how to use the other senses to train the most requested owner behaviors using positive reinforcement techniques.

Some key points that will be covered:

  • How do dogs become deaf / blind?
  • What are the symptoms?
  • How can you test if a dog is deaf?
  • Are vibration collars a good idea?
  • Why do some deaf / blind dogs become aggressive or develop anxiety?
  • What cues and behaviors can I teach my dog?
  • Is ASL the best for training a deaf dog?
  • How do you communicate?
  • How to handle relationships between other house hold pets after your dog goes deaf / blind?
  • How to avoid major problems & aggression?
  • Do I need to euthanize my dog?

 

To enroll, click this link: http://www.profcs.com/SecureCart/SecureCart.aspx?mid=916CB0D3-0FF8-4E71-A5DA-18936C8CB55A&pid=dab296cf04c344d69e9c0cfb428e9e77

Categories : Teleclasses
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Dec
02

Christmas Is Almost Here

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The holidays are upon us; for most of us, things are beginning to slow down, so this is a great time to think about some specialty marketing. As professional dog trainers, we know the potential hazards awaiting the family pets during these times:

  • Christmas trees
  • Ornaments
  • Icicles
  • Lights
  • Presents
  • Visitors
  • And so on and so forth . . . .

In other words, a lot of new stuff, a lot of excitement, and very little supervision! Holidays can be a dangerous time for dogs and cats.

Trainers, on the other hand, can take advantage of these hazards and use the opportunity for some much needed education and marketing. Here are a couple of ideas to think about (there are plenty of other ideas out there, as well – just put your thinking cap on!).

Newsletter – Create a newsletter addressing holiday safety for pets. In addition to sending this e-mail to your clients, have a bunch printed professionally and leave stacks in vet and groomer reception areas, pet stores, etc. Not only does this put your name in front of a whole bunch of potential clients, it provides much needed information to the clients of non-competing professionals – and hopefully, they’ll remember when it comes time to refer!

Live presentation – Offer to do a short, informative presentation on holiday safety for local businesses and/or organizations. You could do one for vets, local pet stores, your community shelter, the Better Business Bureau, the Elks, schools, churches, department stores . . .   There are too many possibilities to list!

Free clinic – Get together with some of your training buddies and have a “Holiday Pet Safety” clinic, where you present information and brainstorm with pet owners. It could be an all-day event at the local shelter. Have a basic 30 minute presentation then 30 minutes of brainstorming, and just keep repeating that format throughout the day. Participants will come and go, and they can make donations of food or money to the shelter.

Santa Paws – Team up with a professional photographer to offer pictures of dogs with Santa Clause; the photographer can take the photos and you can provide help and guidance to customers while they’re awaiting their turn.

These are just a few ideas, but there are many creative ways to take this extra time and put it to good use. Have a happy and safe holiday!

Categories : Marketing
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Well, today’s the last day of October and the big Grand Opening event is over, although we still have some last items to take care of. We have one person who has not claimed her prize, so we may do one more drawing. A notice was sent that if they do not claim their prize by Wednesday, we’ll re-draw. Other than that, we’re done!

It’s been a lot of fun, and I want to thank everyone for participating.

I’ll be adding telecourses for 2012 soon – I already have several lined up, so be sure to check back often and see what’s coming up. Additionally, for those who have passed their CBCC, we’ll be re-submitting several of our telecourses to qualify for continuing education units for CBCCs, and a couple will also qualify for CPDT-KSA CEUs.

Again, thanks to everyone for participating, and don’t hesitate to contact Raising Canine if we can be of help in your business or education.

Categories : Grand Opening
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Judy Williams of Dog Training 101 in Jacksonville, IL won the big grand prize! Judy won free enrollment in our Professional Dog Trainer course worth $1,500! This is an intensive, year-long remote course covering learning theory, training, consulting and business. Congratulations, Judy – I can’t wait for you to join the class.

Categories : Grand Opening
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Oct
28

Natalie Zieinksi won . . .

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Ray Coppinger’s DVD “Of Dogs & Wolves.” Congratulations, Natalie. There’s just one more drawing, and it’s the biggie – free enrollment in Raising Canine’s Professional Dog Trainer remote course. This prize is worth $1,500.00 – there’s still time to enroll! The drawing will be held Monday morning.

Categories : Grand Opening
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Oct
27

Yesterday’s winner is . . .

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Aimee Busse! She won Cara Shannon’s Building and Maintaining Veterinary Relations course and PowerPoint! Congratulations, Aimee.

Categories : Grand Opening
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