Professional Dog Trainers Need to Differentiate Themselves


I had a pleasant surprise the other day. I received a package, but I wasn’t sure what it was. It’s always fun to get surprises. As I opened the package and discovered more layers to be opened, it made me think of a course I’m teaching called Basics of Business: Make Your Business the Best It Can Be.  The last two weeks we’ve been discussing differentiation – how professional dog trainers can distinguish themselves from their competition.

Well, I had to laugh as I opened this package. As it turns out it was something I had ordered from Dior (a lipstick I can’t find in the stores anymore, but can still order). But I would never have known based on the packaging. Dior knows how to appeal to its target market and differentiate! Here’s what I found as I unwrapped my new lipstick.
























Say what you will about overkill, but you know, when you order Dior, you're getting an experience – not just a product! That's differentiation.

If you'd like to take your business to the next level, check out Basics of Business: Make Your Business the Best It Can BeIt will run again, starting in October.

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  1. That's great! Mental stimulation for people!

  2. That box is indeed an overkill. Such a big box for a small product! I think simple things like these gives a perspective that Dior is a quality product. I agree that business owners need to differentiate themselves from the competition. They have to provide something new while providing value.

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